Choosing who we do business with is a conscious decision on our part. There are many large corporations that we may work with on a daily basis but some of us want to know if we are working with a company that appreciates its customers and fellow citizens. We can choose to do business with companies that give back to their local and global communities in positive ways. When you decide to buy that F150 from the Costa Mesa dealership, you want to know that you are supporting a car company that is worth supporting. Ford works with, and created, charities that do great things for people everyday that most people don’t even know about.
They work with multiple charities, but one of the charities that Ford started is the Warriors in Pink program. This mission of this charity is to help all of the people who are affected by and battle breast cancer every day. They support patients, survivors, and co-survivors (people who supported a loved one). They help them with tips, support, and resources to handle the battle and the aftermath with breast cancer.
Ford has been actively supporting breast cancer charities since 1993 but they started the Warriors in Pink over ten years ago. They have raised over $130 million dollars for breast cancer, with 100% of those proceeds actually going directly to breast cancer charities. They support 4 major charities with their fund: The Susan G. Komen Foundation, Dr. Susan Love, The Pink Fund, and the Young Survival Coalition,
They also started two different programs to continue and expand their great work with breast cancer awareness and support. The More Good Days program was created to give those affected by breast cancer tools and resources to handle their fight. They also started the Models of Courage programs which gives survivors support from other survivors. These great things have helped and enriched the lives of the patients, families, and friends who all have to deal with breast cancer in their own roles.
It is nice to know that when you go to look at buying a Ford in Costa Mesa, you are buying from a company that takes pride in helping other people all over America. It is a character trait that all people should have and companies like Ford have used it as a characteristic of their company. When many people have a bad connotation of big business, it is nice to see a huge global powerhouse do good things for the everyday people who have supported them. It is a great example of how we are a global world and how one hand washes the other.
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